HIV/AIDS Skepticism

Pointing to evidence that HIV is not the necessary and sufficient cause of AIDS

Subliminal propaganda from the Gates Foundation

Posted by Henry Bauer on 2009/04/03

Long ago, there was a fuss about the possibility of “subliminal advertising”. Some PR guru or entrepreneurial academic had the bright idea that flashing messages or images onto TV programs at rates too fast, for times too brief for the conscious mind to register them, might nevertheless subconsciously exert the influence desired by the advertiser. Apparently it didn’t work, and the scheme faded away — so far as we know  😉

What hasn’t faded away is that, in TV programs and feature films, particular products are matter-of-factly used — after bribes to do so have been paid by the products’ makers to the film or TV producers. Now we learn that the Bill and Melinda Gates Foundation is using this technique to spread the messages it wishes to have spread, and going even further by initiating whole programs:

April 2, 2009
Messages With a Mission, Embedded in TV Shows
The Bill and Melinda Gates Foundation. . . helped develop the script for a recent episode of “ER” that featured the return of George Clooney.  The huge foundation, brimming with billions of dollars from Mr. Gates and Warren Buffett, is well known for its myriad projects around the world to promote health and education.   It is less well known as a behind-the-scenes influencer of public attitudes toward these issues by helping to shape story lines and insert messages into popular entertainment like the television shows “ER,” “Law & Order: SVU” and “Private Practice.” The foundation’s messages on H.I.V. prevention, surgical safety and the spread of infectious diseases have found their way into these shows.
Now the Gates Foundation is set to expand its involvement and spend more money on influencing popular culture through a deal with Viacom, the parent company of MTV and its sister networks VH1, Nickelodeon and BET. It could be called “message placement”: the social or philanthropic corollary to product placement deals in which marketers pay to feature products in shows and movies. Instead of selling Coca-Cola or G.M. cars, they promote education and healthy living.
Last week in New York Mr. Gates met with Philippe P. Dauman, the chief executive of Viacom, to go over a long-in-the-works initiative that would give Mr. Gates’s philanthropic organization something any nonprofit would cherish: an enormous megaphone. The new partnership, titled Get Schooled, involves consultation between Gates Foundation experts and executives at all Viacom networks that make programming decisions. . . .
The efforts of philanthropies to influence entertainment programming is not new, although viewers are probably less aware of it then obvious marketing tie-ins in which, for example, a can of Coca-Cola shows up in a character’s hands. The Kaiser Family Foundation, which focuses on health issues, has been doing such work for a dozen years. It has worked story lines about H.I.V. and AIDS into programs on CBS and UPN (now known as the CWnetwork), including the reality show “America’s Next Top Model.”
“We’ve been doing this for a long time, but it’s only more recently that we’ve begun to see more foundations and nonprofits work with this approach,” said Tina Hoff, vice president and director for entertainment media partnerships at the Kaiser Foundation.
James Steyer, chief executive of Common Sense Media, which promotes family-oriented entertainment, said foundations typically seek to mold television programs with just advice and prodding.
“The difference here is the Gates Foundation is paying for this, that they are actually willing to pay for programming,” Mr. Steyer said.
Last year, for example, the foundation awarded a $1.37 million, three-year grant to the Norman Lear Center at the University of Southern California’s Annenberg School of Communication, where academics have organized meetings between writers and producers of those shows and experts in H.I.V. and surgical practices.
. . . . Ms. Hoff, who said Gates Foundation officials had sought her out for advice, said the main reason for such efforts was to combat inaccurate information about health issues that crop up in popular culture. “It’s not about planting a message,” she said. “We start from the vantage point of ensuring accuracy.”
Officials who have used these methods said they had been effective in influencing public views and behavior. . . .
Last fall the plot of an episode of “Law & Order: SVU,” about mother-to-child transmission of H.I.V., stemmed from a meeting that Mr. Kaplan set up between an AIDS expert and writers from the show.   “Our view is you don’t have to sacrifice entertainment value to be accurate,” Mr. Kaplan said.


7 Responses to “Subliminal propaganda from the Gates Foundation”

  1. Michael said

    Wouldn’t Christine Maggiore just love to know that it was never even meant to be anything personal,

    but was just the Bill Gates Foundation doing one of their latest “good deeds” who paid for and promoted the Law & Order SVU to do their “AIDS denialist” episode portraying the “nutty AIDS denialist mother” as being responsible for her child’s death due to with-holding the “life-saving AIDS drugs”?

    It’s a shame she isn’t around to find this out. I think she would have made it her personal quest to directly confront Bill Gates with an education. And she likely would have succeeded, at least in personally confronting him on this.

  2. sadunkal said

    I feel powerless against this sort of brainwashing. Not completely powerless, but not enough powerful either. There are far too many people who confuse popular culture with the reality, authority with credibility and consensus with science…

  3. Marcel said

    Gates Foundation is also behind this abomination:

    Note the lead of the story: “Screening for the virus that causes cervical cancer…”

    Needless to say, HPV has never been proven to cause cervical cancer.

    Also, Bill Gates is known to have massive investments in the drug industry. His “charity work” doubtless makes those investments more valuable.

    I make my own modest attempt to protest the deadly medical frauds assisted by Bill Gates’ foundation by renouncing Windows. I recommend people start to move to Linux. New Linux distros like Ubuntu, Mint and PC Linux OS are quite capable, look a lot like Windows, and are not difficult to learn. Linux versions of important programs like Firefox, Opera and Open Office look and function exactly like the Windows versions.

    • Henry Bauer said


      I believe that the Gates Foundation intentions are perfectly honorable; unfortunately, the road to hell is paved with good intentions.

      As to computer matters, I look forward to the time when all the programs I have can be run on Linux, including those neat, now indispensable to me little gadgets and widgets devised by clever individuals and offered as freeware or shareware, like FxFrameCapture, MWSnap, PDF-viewer

  4. Stefan R. said

    To computer matters:

    I have my PC at home running with Ubuntu/Linux. All needed Windows-Freeware tools etc. are running fine with Wine, a Windows-Emulator for Linux. Regarding the growing dangers of virus/trojaner-attacks, I think it’s a better solution than using the vulnerable Windows operating systems.
    I used a second hard disk and dual-boot option for the transition and it took some tinkering to get all drivers running.
    But now it works fine and so I have an additional variety of valuable Linux freeware available :-).

  5. Edward Kamau said

    On Linux:

    I’ve been using Linux for years and I highly recommend it. There are thousands even tens of thousands of programs available free for Linux with most the major Windows programs available in equally capable Linux versions. Windows programs that do not have Linux versions can probably be run on Linux using Wine, as Stefan pointed out above. I use Ubuntu Linux ( You can download Ubuntu yourself or have them send you software CDs in the mail, all for free!


  6. Gos said

    So it’s official — the “Retro” episode of “Law & Order: SVU” was a paid hit piece on Christine Maggiore.

    It’s too bad she’s not alive to find out about this for herself — I bet she’d have a thing or two to say about it.

    — Gos

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